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Traid Camden London

TRAID asked us to take a dilapidated Camden shop unit and create a new, flagship store, celebrating their 10-year anniversary, and providing the basis of a roll-out. The project involved developing new retail branding and a flagship store on a tight budget and time scale.

The design brief was to come up with brand imagery that reflected TRAID’s ethos of driving down waste and promoting re-use of materials in effective ways. We needed to develop a lasting aesthetic that could be implemented across their existing stores over time, as well as developed at new premises. The design, therefore, centred upon the extensive use of materials otherwise destined for scrap, and setting brash reclaimed materials against  retail essentials such as creative and long-lasting lighting and  hardwearing floor finishes. Our approach throughout was to utilise materials in their barest forms, and introduce reclaimed fabrics to create interesting features.

As project leader and designer, we ensured the programme was reduced to a minimum and that the design concept was detailed and delivered to a high standard, giving hands-on input where required!

    • project: new flagship London store
    • client: TRAID (Textile Recycling for Aid & International Development)
    • site: Camden High Street, London
    • project manager: Burogloo
    • architect: Burogloo
    • contractor: Conamar Building Services


    • Kemnal Park
    • Freedom From Torture, London
    • Traid Camden London

    Burogloo has worked with charity clients since formation and continues to work successfully with not-for-profit and community support organisations. Our approachable, client-focused attitude to project management and our user-focused design solutions suit the sector perfectly. As a result we have returning, happy clients who we continue to work with.

    Clients to date have included homeless education charity, Crisis, with whom we recently worked on a complicated first stage feasibility study, where Crisis partnered with another charity to provide an educational and drug abuse support facility in central Birmingham. As well as working with TRAID on their flagship charity shop in Camden, we also continue to work with Freedom from Torture (formerly Medical Foundation for the Care of Victims of Torture) and Kemnal Park, whose team provide a popular privately-run cemetery and memorial park in south east London.

    Click on the images above for a selection of our community/charity commissions.