TRAID asked us to take a dilapidated Camden shop unit and create a new, flagship store, celebrating their 10-year anniversary, and providing the basis of a roll-out. The project involved developing new retail branding and a flagship store on a tight budget and time scale.

The design brief was to come up with brand imagery that reflected TRAID’s ethos of driving down waste and promoting re-use of materials in effective ways. We needed to develop a lasting aesthetic that could be implemented across their existing stores over time, as well as developed at new premises. The design, therefore, centred upon the extensive use of materials otherwise destined for scrap, and setting brash reclaimed materials against  retail essentials such as creative and long-lasting lighting and  hardwearing floor finishes. Our approach throughout was to utilise materials in their barest forms, and introduce reclaimed fabrics to create interesting features.

As project leader and designer, we ensured the programme was reduced to a minimum and that the design concept was detailed and delivered to a high standard, giving hands-on input where required!